How would you like to get a brilliant domain name plus a load of free advertising to come with it? I bet you’d be over the moon. And all you have to do is get involved in a six figure domain sale.

The established British cruise company cruise.co.uk recently obtained a competing domain name cruises.co.uk from a German company. They paid a bit more than $1 million. Is this money well spent? Ok, here are the benefits:

Benefit number 1: They received loads of free publicity and advertising because almost every media on the planet would mention the domain name cruises.co.uk. Imagine how many visitors they got? It is estimated that this major domain sales deal got a publicity worth at least $30 million. Good eh?



Benefit number 2: They will save lots of money on internet advertising. According to some keyword trackers, last year has seen at least 2 millions of searches for “cruises”. Well, of course not everyone who searched for “cruises” would click on the Sponsored Results but even if one million would, to remain within the first page of Sponsored Results you would have to part from approximately £400,000 to £600,000 (If you calculate the top bids for this particular keyword). Now it is estimated that they will be able to cut their internet advertising by at least 30% if not more.

Benefit number 3: Eliminating the competitor and establishing the brand awareness. Now almost all British visitors looking for cruises would go to either cruise.co.uk or cruises.co.uk and in the end both domain names represent a single company.

So the bottomline is: if you have spare money and you fancy some free advertising buy a big domain name and catapult yourself into the newslight!

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